top of page

5 Ways to Beat the Facebook algorithm and Boost Online Visibility

Do you ever feel like once you manage to learn how to use Facebook, everything changes and now you’re back at square one? Yeah, it happens a lot and you’re not alone. It doesn’t matter what kind of outstanding content you’re posting if no one is seeing it. Luckily, REALTOR® Magazine has some tips for beating the Facebook algorithm at its own game.


Facebook wants to become your “digital living room” and wants to condense your networks and make them smaller. This is both good and bad, especially if you want to market yourself to potential clients. The switch to this type of interaction happened in March and gives priority for posts sent via private messaging and posts on private Facebook groups. The idea is to limit users’ exposure to posts coming from outside their inner circles.


What that means is you can’t rely on Facebook to drive organic traffic to your page unless you’re utilizing private groups and private messages. Your goal with social media is to make yourself visible to a wide variety of people Here are some simple things you can do to boost your social media visibility:


  1. Become more engaged in Facebook groups – Did you know of the 2.4 billion Facebook users; more than 400 million users engage with private groups daily? There are a lot of opportunities to get your information to potential clients through local groups. Think outside the box as you search for groups to be a part of. Join a parenting group or a photography group. This will give you an opportunity to have more authentic interactions that allow you to connect with people on a personal level, which in turn could help your business in the long run.

  2. Reexamine your marketing budget and consider using Facebook ads – With organic reach at an all-time low, many agents are turning to Facebook ads to target a specific audience. This marketing approach isn’t for everyone and it can get expensive, fast. But if you’re careful with the amount of money you spend and target specific demographics, you could find success. Facebook ads allow you to set your budget and then bases the amount of reach off that amount. Of course, the larger the budget, the broader the reach.

  3. Diversify your social media presence and look beyond Facebook – Photo-driven platforms such as Instagram and Pinterest are perfect for real estate agents since high quality listing photos are essential to selling a home. Use photographs that highlight a remarkable aspect of the property. Maybe it has an amazing master suite or a beautifully landscaped yard. Pair these photos with a short story. Amazing pictures + compelling stories = real estate marketing success.

  4. Share more video content – Facebook loves it when you post videos, especially if you’re doing a Facebook Live. Compelling videos that are informative and energetic, you’ll see your followers growing. Don’t limit yourself to just Facebook videos; consider posting to Instagram, YouTube, LinkedIn, Twitter, and Pinterest. Be consistent, come up with a plan that includes relevant content and create a schedule. It will take time to start out but once you have the initial work done, you’ll start seeing the rewards.

  5. Create content that is relatable and shareable – If you’re posting information that people want to share, you’ll have a better chance of your post being shared outside your circle. Skip the usual listing post and instead, offer up some home buyer or seller tips or a touching personal story. Maybe your clients overcame huge odds to buy their first home. Everyone has a story to tell and something that makes them unique. Those are the stories people like to share.

The social media race is definitely a marathon and not a sprint. Your hard work now may not pay off for a while, but if you keep at it, it will eventually work in your favor. Since the real estate business is built on referrals, creating stronger relationships with people in your community that share common interests will make your business grow in the long term.


52 comentários


amit vsi
amit vsi
10 hours ago

individuals with Early-stage diabetic foot ulcers (DFUs) are open sores or wounds that develop on the feet of diabetes. These ulcers typically occur due to poor blood circulation, nerve damage (neuropathy), or an infection, which are common complications of diabetes.The first signs of a diabetic foot ulcer often include redness, swelling, or irritation at a specific area on the foot. The skin may become fragile and start to break down, creating a wound.

 

Curtir

Jackson Drew
Jackson Drew
2 days ago

Phantom Wallet Extension – A secure, user-friendly Solana wallet for storing, sending, staking, and swapping crypto. Download now for seamless Web3 access! Phantom Wallet Extension

Curtir

Sujiko Animoto
Sujiko Animoto
3 days ago

188 : Group situs terbesar dan terpercaya di Indonesia dengan total pemain harian 20 juta orang

  • roma77 : Platform permainan online terbaik dengan berbagai pilihan game menarik

  • best188 : Situs game online terpercaya dengan keamanan dan layanan terbaik

  • paris77 : Destinasi utama untuk game online dengan peluang menang tinggi

  • paris77 : Nikmati pengalaman bermain terbaik dengan fitur unggulan dan hadiah besar

  • paris 77 : Situs favorit pemain profesional dengan layanan premium

  • paris 77 : Bergabung sekarang dan dapatkan bonus menarik setiap hari

  • hokitogel : Platform togel online terpercaya dengan pasaran resmi dan hasil akurat

  • best188 login : Akses mudah dan cepat ke situs game terbaik di Indonesia

  • best188 slot : Koleksi slot online terlengkap dengan RTP tinggi dan jackpot besar

  • best188 link alternatif : Link terbaru untuk akses tanpa blokir dan…


Curtir

Sujiko Animoto
Sujiko Animoto
3 days ago

188: "The Leading Online Betting Hub with Millions of Active Players Daily"

  • roma77 : "Your Ultimate Destination for High-Stakes Online Slot Action"

  • best188 : "Top-Tier Gaming Experience with Exclusive Rewards & Secure Play"

  • paris77: "Where High Rollers Meet: Premium Casino & Slot Gaming"

  • paris77: "Unlock Big Wins with Paris77's Advanced Betting Features"

  • paris 77 : "Elite Online Gambling Platform for Serious Gamers"

  • paris 77 : "Claim Daily Bonuses and Elevate Your Winning Streak"

  • hokitogel: "Trusted Togel Betting Platform with Accurate & Fast Results"

  • best188 login : "Seamless Access to Best188 – Login for Non-Stop Action"

  • best188 slot : "Spin & Win Big with High RTP Slot Games on Best188"

  • best188 link alternatif : "Latest Unblocked Best188 Links for Secure & Fast Access"

Curtir

kipagot449
3 days ago

Thanks for picking out the time to discuss this, I feel great about it and love studying more on this topic. It is extremely helpful for me. Thanks for such a valuable help again. 먹튀사이트

Curtir
FCAR-Logo-Seal-RGB-400px.png

Frederick County Association of REALTORS®

490 Monocacy Blvd., Frederick, MD 21701

301-663-0757   |   info@fcar.org

Hours: 8:30 AM-4:30 PM (Mon-Fri)

  • Facebook Social Icon
  • Threads
  • Instagram Social Icon
  • LinkedIn Social Icon
  • YouTube Social  Icon
fheo400_edited.png
ThatsWhoWeR_CampaignMark_Final_stacked_W
nar-membership-mark-commercial-red.webp
NAR-COMMERCIAL-SERVICES-ACCREDITATION-BADGES__Gold-Badge_320px.png

© 2025 Frederick County Association of REALTORS®. View our privacy policy.

bottom of page